Three out of four of the 801 Americans polled in the random survey said they would be more aware of the warning message if it were easier to read. The study concluded that the major barrier to the effectiveness of health warning statements is that they are not noticeable. Drinkers said they are too small, are not prominently located on containers, and do not stand out on the bottle or can. Some 88% of drinkers thought having warning labels printed in red or black type on a white background and inside a lined border would make them more noticeable and readable. The Bureau of Alcohol, Tobacco and Firearms has solicited public comment on what, if any, changes should be made to the warning label.
Rules & Regs: Alcohol warning labels ineffective
Most Americans don’t notice or read the required warning labels on alcoholic beverages, according to a study done by the Center for Science in the Public Interest.
Dec 31, 2001
Machinery Basics
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
Read More
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
Products
