New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

High-speed graphics

To help meet the demand for NASCAR-related merchandise, Los Angeles-based Rovar Soap has created a line of “high-performance” soap products in bottles with a high-speed edge.

Pw 18743 S Pw 0800 052

Designed by JCZ Design (Santa Fe Springs, CA), the HDPE, racecar-shaped bottles are covered with a full PVC sleeve from Ameri-Seal Inc. (Chatsworth, CA). The heat-sensitive sleeve is gravure-printed in six colors while computer-etched cylinders are used to achieve the precise print registration necessary for the detailed design. Vince Philbrook, general manager with Ameri-Seal, says it was a bit of a challenge to get the graphics to land in the correct places on the bottle after the shrink. Ameri-Seal had to distort the graphics to get them in just the right spot. Covered in a variety of racing-related logos, the bottles were designed to appeal to race fans of all ages.

Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub