New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Bag is long on looks and performance

Beauty and functionality combine for an award-winning package of Olive Oil Potato Chips from Good Health Natural Foods, Northport, NY. The 5-oz bags tout their natural ingredients with a large glossy photo of spices, chips and olive oil on a rustic-looking wooden table set against a dramatic black background.

Pw 19017 4

“We’re trying to communicate with this design that they’re upscale potato chips, a gourmet item,” says Franck LeBerre, sales manager at Good Health. The chips have been available in gourmet and natural food stores nationwide for a year and a half, retailing for $2.99 to $4.49.

LeBerre is fairly secretive about the bag’s structure, but he does say that it’s a 2-mil, eight-layer lamination of proprietary materials. Flexo-printing is in four colors. As a result of the barrier lamination and nitrogen flushing during filling, the chips’ shelf life is a whopping 12 months, LeBerre says. The package won a Best Packaging award at the ’99 Fancy Food Show in New York.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?