“We’re trying to communicate with this design that they’re upscale potato chips, a gourmet item,” says Franck LeBerre, sales manager at Good Health. The chips have been available in gourmet and natural food stores nationwide for a year and a half, retailing for $2.99 to $4.49.
LeBerre is fairly secretive about the bag’s structure, but he does say that it’s a 2-mil, eight-layer lamination of proprietary materials. Flexo-printing is in four colors. As a result of the barrier lamination and nitrogen flushing during filling, the chips’ shelf life is a whopping 12 months, LeBerre says. The package won a Best Packaging award at the ’99 Fancy Food Show in New York.
