Bayer Spreads Cancer Awareness with Giant Inflatable Colon

Bayer and Colorectal Cancer Alliance have teamed up for a 50-event tour across the U.S. to spread cancer awareness.

Bayer's Giant Colon / Image: FiercePharma
Bayer's Giant Colon / Image: FiercePharma

One of the best ways to fight cancer is through education and awareness, and what better way to get people’s attention than with a gigantic inflatable colon? A recent FiercePharma article discussed Bayer’s new initiative to spread awareness of colorectal cancer with a 50-event tour across America. The German drugmaker has teamed up with Colorectal Cancer Alliance to host various events including 5k races and community fairs.

The Big Colon Tour is an effort “to take the focus off the discomfort many feel when talking to their doctors about their diagnosis,” according to Michael Sapienza, president of Colorectal Cancer Alliance. Increased awareness of colorectal cancer could translate to more sales for Bayer’s treatment, Stivarga.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers