Recent innovation includes supplement products and their packaging, originally intended for humans, that are now making their way into pet care.
According to the study, the nutraceuticals market will grow from $79 billion a year in 2019 to $109 billion in 2025. Seeking replacements for traditional medicine, both millennials and boomers are turning to vitamins, supplements, and functional foods and beverages. CBD is playing a big part in the 5.3% CAG.
Nutraceutical companies draw on innovations from the food industry to package their products. For example, some of the unique requirements of M&M’s Minis packaging are the same as the requirements for functional foods and supplements. One respondent indicated that they have used the low moisture packaging, integrated desiccant, integrated seals, and easy-open cannisters like those used for M&M Minis as a container for their probiotic supplements.
“M&M’s cannot work with high moisture. They need low moisture packaging systems, so we have leveraged this technology to use in nutraceuticals. Things like M&M Minis have an integrated desiccant, an integrated seal, an easy to use opening, and other cool packaging innovations. A lot of nutraceutical companies are now looking into the packaging innovations that are used by M&Ms,” reported a Senior Engineer from a functional foods company.
Packaging companies are also leveraging innovations from the pharmaceutical space for use with nutraceutical products. Bormioli Pharma’s Accurec dual chamber technology, originally designed for the pharmaceutical industry, can keep two oral food supplements separate. The supplements are only mixed together at the point of consumption to maintain the integrity of the individual supplements.
Companies are also leveraging their experience in the human nutraceutical space to branch out into other areas, such as pet nutraceuticals.
Nature’s Bounty recently released a new line of Mac+Maya pet supplement soft chews. These chews mean that supplements don’t need to be hidden in peanut butter; these chews take away the hassle of swallowing pills by making them easily chewable, the same way that gummies and chewable vitamins changed the market for human supplements.
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