Dr. R. Andrew Hurley, PhDCartons and boxesTaking the Fifth (Panel): Create an Invitation to EngageUsing a fifth-panel carton allows for more space to educate consumers on your product and provides an interactive, sensory experience that can send a powerful message about your brand.June 15, 2021HomeProgressive Disclosure: The Full-Course Meal of PackagingProgressive disclosure of information about a product through on-pack labels and instructions contained within the packaging enhances the consumer’s experience one action at a time.January 20, 2020HomeDesigning for Kids? Stick it on a Savanna!Studies have shown that children, as well as adults, are naturally drawn to and prefer open, savanna-type landscapes. As package designers, we should take advantage of that.November 3, 2019HomeThe Hawthorne Effect & Package DesignIt can be argued that most consumer-facing packaging is an evolutionary prototype, a perpetual experiment to see what messages and elements move the needle of sales.September 9, 2019WorkforceClemson University @PACKEXPOLasVegasClemson University puts packaging science to work in and on the field.July 28, 2019HomeEnabling a brand’s Why through designPackaging suppliers provide the essential link between consumer data and the brand owner to deliver a legacy brand’s original intent, while keeping it competitive through design.May 5, 2019WorkforceWords from the women of packagingFrom different backgrounds, interests, and educations, these eight women find their passion in packaging and encourage other women to seize the myriad career opportunities presented by the industry.March 16, 2019HomeCategory deep dive reveals effects of package designA fitting choice for the holiday season, a deep dive into the eggnog category through consumer studies seeks to understand if packaging lives up to its promise.January 19, 2019HomeIn package design, the medium is the messageWith the continued integration of technology in packaging, the way we experience and extract value from products is going through a third wave—from sounds, to visuals, and now, to multiple realities.November 17, 2018Page 1 of 1Top StoriesPACK EXPOHow The PACK Challenge Builds Tomorrow’s Packaging WorkforceThe PACK Challenge offers high school students hands-on experience in packaging, fostering industry interest and providing CPGs with opportunities to support future talent.Package DesignPackage Design Plants a Flag for Non-Alcoholic Craft BeerRecyclingAmcor, Mondelez Norden, and Borealis Design Packaging for RecyclabilityRecyclingCPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles RemainSponsor ContentSlurry & Solution Processing System for Accurate Liquid-Solid Blends
