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Jackie DeLise

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All the world’s a stage…for visual metaphors in packaging!
In packaging design, visual metaphors are used for illustrating ideas and are the basis of creating a mood, theme, character, or personality for the brand.
February 22, 2012
Bolthouse Fams' juice packaging reflects fresh ingredients.
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Top Stories
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
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Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
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The updated packaging is expected to replace around 600 tons of virgin plastic annually.
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Stainless Steel Liquid Mixers for Demanding Sanitary Applications