Jim GeorgeHomeCore audience? Identify and design for themRather than trying to win over everyone with a generic package, improve sales by courting those who are passionate about your brand, and letting them spread the word.February 16, 2010HomeSimpler design feeding the consumer need for 'give it to me on my terms'‘Less is better’ may be on the verge of assuming a larger role in package design, especially in beauty aisles. Will other categories, which are lagging behind, follow suit?February 16, 2010Feeding/inserting/unscramblingSimpler design feeding the consumer need for 'give it to me on my terms'Simplicity is in, and the thinking in the “new economy” is that it will take on a holistic approach involving both product and packaging.February 12, 2010Consumer packaged goodsExquisite CD boxed set wins Grammy AwardHow can a complete boxed set of Neil Young's early music fetch as much as $300?February 10, 2010BeverageCoca-Cola builds incremental sales with 'cause' packagingSpecially designed Diet Coke cans are supporting a heart-health campaign and strengthening Coca-Cola’s reputation as a supporter of special events.February 10, 2010BeverageSurprise! Study casts favorable light on bottled water 'footprint'Peer-reviewed Nestle Waters analysis puts some perspective on the effect on the environment, adding support to recent efforts at making the bottles more eco-friendly.February 9, 2010ContainersPackaging supports new ripple in functional beveragesDr. Andrew Abraham identified a need for a nutrition-packed product, as part of a personal diet regimen, in functional beverages.February 6, 2010HomePut packaging on equal footing with product developmentThe easy trap many new products fall into is placing most of the focus on product development. Success is more likely when the product and package work together.February 5, 2010Blisters/clamshells/thermoforming materialsStudy: Package damage significantly affects sales in freezer caseA new study in the frozen-foods aisle has found that damaged packaging profoundly affects shoppers’ purchasing decisions.February 4, 2010Cosmetics/Personal careSephora masters the store-as-brand conceptFrom specialty products with sleek packaging and personality to its store-within-a-store concept, this retailer develops close relationships with its loyal customer base.February 3, 2010Previous PagePage 24 of 51Next PageTop StoriesSustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasPackaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.Digital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachDigital TransformationThrough the Line Podcast: Humanoid Robots in PackagingSponsor ContentNavigate Complex Indoor Environments
