HomeDr. R. Andrew HurleyPackaging World Contributing EditorPackage DesignUnseen is Unsold: The Influence of Product Visibility on SalesIf shoppers don’t see your product, they won’t buy it. Makes sense, right? But did you know that your product can be invisible even if it’s on store shelves?Package DesignE-Comm Package StorytellingUnlike retail packaging, e-commerce packages are first viewed after purchase, providing brand owners the opportunity to present a new insight or character of the brand with each shipment.Package DesignPain Brings Gain: Packaging Redesign is Worth the RiskGo for the long game when redesigning packaging. While sales may decline initially, the opportunities to boost your brand are worth the risk.Package DesignHorror Vacui! Reevaluating Empty Design SpaceOne method to increase the perceived value of your product is to reduce visual pieces of information, or chunks, on your package.
