Dr. R. Andrew HurleyHomeThe Sweet Taste of PackagingTaste test-like consumer studies show that when designing your product’s packaging, you should consider not just how much it will cost, but how materiality and design strategy influence consumer behavior as well.October 25, 2021HomeBudgeting Bliss: Package Design Students Prepare EstimatesA successful package is more than just a snazzy design, a whole lot more, but even the best design won’t make it to the shelf if it costs too much to make.September 2, 2021HomeOld-School Prototyping Speeds Modern Packaging Design WorkflowA five-step packaging prototype design process based on ‘old-fashioned’ tools from Dr. R. Andrew Hurley helps students reap the benefits of both physical and digital tools.May 5, 2021HomeCreate Effective Packaging Design with Emotion TrackingEmotion-tracking technology is making its way into packaging research due to its ability to capture each and every detail of a consumer’s experience with a package.January 29, 2021HomeUnseen is Unsold: The Influence of Product Visibility on SalesIf shoppers don’t see your product, they won’t buy it. Makes sense, right? But did you know that your product can be invisible even if it’s on store shelves?January 4, 2021HomeE-Comm Package StorytellingUnlike retail packaging, e-commerce packages are first viewed after purchase, providing brand owners the opportunity to present a new insight or character of the brand with each shipment.August 3, 2020HomePain Brings Gain: Packaging Redesign is Worth the RiskGo for the long game when redesigning packaging. While sales may decline initially, the opportunities to boost your brand are worth the risk.May 5, 2020HomeHorror Vacui! Reevaluating Empty Design SpaceOne method to increase the perceived value of your product is to reduce visual pieces of information, or chunks, on your package.March 13, 2020Page 1 of 1Top StoriesWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingLong a source of sticky frustration, Laffy Taffy’s wrappers have been reengineered for a clean, one-pull opening, just as sales surge and the brand refreshes its signature jokes.SustainabilityNew Research Hub C3PS Tackles Packaging ChallengesRecyclingTarget, Brazilian Pet Foods, and Ahlstrom Design Paper-based PackagingBio-basedGrove Toilet Cleaner Pods Reduce PVA, Use Compostable PouchSponsor ContentNavigate Complex Indoor Environments
