HomeDr. R. Andrew HurleyPackaging World Contributing EditorPackage DesignThe Sweet Taste of PackagingTaste test-like consumer studies show that when designing your product’s packaging, you should consider not just how much it will cost, but how materiality and design strategy influence consumer behavior as well.Package DesignBudgeting Bliss: Package Design Students Prepare EstimatesA successful package is more than just a snazzy design, a whole lot more, but even the best design won’t make it to the shelf if it costs too much to make.Package DesignOld-School Prototyping Speeds Modern Packaging Design WorkflowA five-step packaging prototype design process based on ‘old-fashioned’ tools from Dr. R. Andrew Hurley helps students reap the benefits of both physical and digital tools.Package DesignCreate Effective Packaging Design with Emotion TrackingEmotion-tracking technology is making its way into packaging research due to its ability to capture each and every detail of a consumer’s experience with a package.
