Dr. R. Andrew HurleyPackage DesignThe Sweet Taste of PackagingTaste test-like consumer studies show that when designing your product’s packaging, you should consider not just how much it will cost, but how materiality and design strategy influence consumer behavior as well.October 25, 2021Package DesignBudgeting Bliss: Package Design Students Prepare EstimatesA successful package is more than just a snazzy design, a whole lot more, but even the best design won’t make it to the shelf if it costs too much to make.September 2, 2021Package DesignOld-School Prototyping Speeds Modern Packaging Design WorkflowA five-step packaging prototype design process based on ‘old-fashioned’ tools from Dr. R. Andrew Hurley helps students reap the benefits of both physical and digital tools.May 5, 2021Package DesignCreate Effective Packaging Design with Emotion TrackingEmotion-tracking technology is making its way into packaging research due to its ability to capture each and every detail of a consumer’s experience with a package.January 29, 2021Package DesignUnseen is Unsold: The Influence of Product Visibility on SalesIf shoppers don’t see your product, they won’t buy it. Makes sense, right? But did you know that your product can be invisible even if it’s on store shelves?January 4, 2021Package DesignE-Comm Package StorytellingUnlike retail packaging, e-commerce packages are first viewed after purchase, providing brand owners the opportunity to present a new insight or character of the brand with each shipment.August 3, 2020Package DesignPain Brings Gain: Packaging Redesign is Worth the RiskGo for the long game when redesigning packaging. While sales may decline initially, the opportunities to boost your brand are worth the risk.May 5, 2020Package DesignHorror Vacui! Reevaluating Empty Design SpaceOne method to increase the perceived value of your product is to reduce visual pieces of information, or chunks, on your package.March 13, 2020Page 1 of 1Top StoriesBusiness intelligencePlastic Use Grows Slightly in 2024 ProjectionsPlastic packaging is here to stay across global categories and is even expected to increase in use by 2024.SustainabilityListerine Advances More Sustainable Oral Care PackagingPackage DesignInnovative New Pharmaceutical Packaging at PACK EXPO InternationalPrimary packagingAutomation Lets Loud Labs’ Cannabis Oil Go NationalSponsor ContentBranding starts here with Hummingbird®.
