HomeDr. R. Andrew HurleyPackaging World Contributing EditorPackage DesignOld-School Prototyping Speeds Modern Packaging Design WorkflowA five-step packaging prototype design process based on ‘old-fashioned’ tools from Dr. R. Andrew Hurley helps students reap the benefits of both physical and digital tools.Package DesignCreate Effective Packaging Design with Emotion TrackingEmotion-tracking technology is making its way into packaging research due to its ability to capture each and every detail of a consumer’s experience with a package.Package DesignUnseen is Unsold: The Influence of Product Visibility on SalesIf shoppers don’t see your product, they won’t buy it. Makes sense, right? But did you know that your product can be invisible even if it’s on store shelves?Package DesignE-Comm Package StorytellingUnlike retail packaging, e-commerce packages are first viewed after purchase, providing brand owners the opportunity to present a new insight or character of the brand with each shipment.
