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Zappar

http://www.zappar.com/
From Zappar
Panelists from l. to r.: Bram Broeks and Adriaan Buijs of GS1 Netherlands, Dominique Guinard, Digimarc, and Sarah Doery, CEC-HQ.
GS1’s Vision for Connected Packaging Comes into Focus
Infinite Reality Zapper Lockup Web 800x440
Infinite Reality Acquires Zappar, Strengthening Its Immersive Technology Suite
Ketel One, a brand under the Diageo umbrella, has integrated AQR codes onto the packaging of its ready-to-serve cocktails, including its Espresso Martini and Cosmopolitan offerings in the USA.
Diageo and Nestlé Increase Inclusivity with Accessible QR code
Unilever's on-shelf inclusivity solution allows smartphones to read on-pack QRs at a distance.
Live at AIPIA: Unilever's Persil Adds Accessibility Via On-Pack QR
Zapvision Persil In Store
Persil Adds Accessibility-Minded On-Pack QR
Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.
Scan from a Distance, Enlarge Product Information for the Blind
The AIPIA World Congress in Amsterdam was convened in person for the first time since 2019, and given the long interval since we last visited, the technology and had advanced considerably.
Smart Packaging Illustrates Ongoing Industrial Revolution
A unique, open-concept layout in a large hall in the Congress Centre Beurs van Berlage in Amsterdam facilitated networking.
Active and Intelligent Packaging has Arrived
A unique, open-concept layout in a large hall in the Congress Centre Beurs van Berlage in Amsterdam facilitated networking.
Active and Intelligent Packaging has Arrived
A smartphone-readable tag on Beam Suntory’s Bombay Sapphire Gin is an example of enhanced consumer engagement.
Five trends boosting intelligent packaging adoption
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