Equator Design

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From Equator Design
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Designing for Delight: The Fresh Market Reimagines Own-Brand Packaging
Equator Design reimagined The Fresh Market’s premium chocolate bars as a collectible ‘Chocolate Library,’ with each flavor treated like its own illustrated book cover while remaining part of a cohesive, giftable set designed to cross-merchandise with wine and cheese.
The Fresh Market Brings the Magic of its Store to the Shelf
Through the Line: Packaging and Processing
Through the Line Podcast: Pet Food Packaging
Walmart’s Pure Balance pet food bag uses high-quality photography to convey freshness and natural ingredients. Photo courtesy of Equator Design
Redefining Premium in Pet Food & Beverages Through Packaging
A redesign for Crispers snacks features vibrant block colors that denote flavor profiles and a centrally positioned hero image and logo for cohesiveness.
Walking the Tightrope of Brand Family Package Design
Equator
Equator Doubles U.S. Presence with West Michigan and Minneapolis Office Integration
New packaging design for the Coors Banquet Legacy Collection
Big Beer Brands Embrace Heritage and Provenance
Domino Sugar in the new square Easy Baking Tub can be found at retailers across the Eastern U.S., while C&H Sugar in the new package is available in the Western U.S.
New Tub for Domino and C&H Sugar Changes the Shape of Things
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Equator Opens Toronto Office
Non-alcohol aperitif brand Dhōs has positioned itself as a healthy beverage and a high-quality cocktail ingredient.
Packaging Reframes the Low/No-Alcohol Story
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Doting Pet Parents Drive Innovation in Packaging Design, Technology
pure balance dog food packaging design
Walmart Brand Leans in to ‘Humanization’ of Pets
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