Equator Design

From Equator Design - Page 2
Video conferencing software and the adoption of digital communications across demographics has enabled virtual consumer focus-group testing during COVID.
5 Benefits of Virtual Focus Group Testing
For its best-selling cheese products, Schnucks chose a unique green color to differentiate the line from the competition, while a cheese-board concept provides appetite appeal and ‘brings a smile in the mind.’
Schnucks Reboots Own-Brand Portfolio
Pantone Color of the Year 2020
Color Trends for 2020 and Beyond: Cold or Hot?
Color Matters 1
Color Matters
Predicting and acting on color trends is one way package designers can deliver designs to their clients that stand out on shelf.
Color Predictions for 2020 Pack Designs
Tampico AFTER the label redesign
Tampico graphics get some punch with redesign
On Co-op’s core packaging, a snow pattern appeared on packs with and without photography.
What can we learn about design from 2018 Christmas packaging?
Aldi’s Specially Selected products
Equator Design wins award for packaging design excellence
Packaging for suminagashi includes a story on the importance of buying eco-friendly products to reduce ocean pollution.
It’s a material world Part 2: Tackling the plastics problem through package design
Howard Wright, Senior Creative & Strategy Director UKL & IE, Equator Design
It’s a material world, Part I: How alternative materials can address the plastics problem
Straddling both the food and toy markets, Jell-O Play presented a complex packaging design challenge.
Jell-O brings family creativity and play to the food aisle
For Prestige, Equator created packaging graphics that had dramatically lit elements with darker lighting.
Ice cream packs from concept to creation
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