Who said you shouldn’t play with your food? Certainly not Kraft Heinz. With its new Jell-O gelatin dessert line, introduced in mid-2018, the company is encouraging families to do just that.
Jell-O Play is a line of gelatin products packaged with molds and cookie cutters that transform the dessert into Lego-like blocks, castles, and animals. Called Build + Eat Blocks and Build + Eat Cutter kits, the line includes six varieties, each of which also contains edible stickers for kids and parents to customize their creations. The new products were designed, Kraft Heinz says, to bring families together in the kitchen for creativity and fun.
