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Landor Associates
http://www.landor.com
Phone:
415/365-1700
More from Landor Associates
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Smart packaging that adds real value
When properly executed, smart packaging can extend a brand’s interaction with the consumer, adding real value to their lives, but trust must be established first.
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Unilever’s aluminum container snags DuPont Diamond Award for 2014
While six of this year’s Gold Awards involved plastic packaging, the winner of the Diamond Award is an impact-extruded aluminum can for a Unilever aerosol product.
Materials & containers
Router pack redesign connects with consumer needs
New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
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Evolving your packaging makes ROI sense
While the ROI of a package’s design can be difficult to measure, the cost of not refreshing your packaging can be more expensive than actively managing it over time.
Materials & containers
Black label suits Miller Genuine Draft’s global trade dress
New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
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Kraft says 'smile' with updated Macaroni & Cheese
The first package update in more than a decade brings a refreshed visual identity while also supporting the iconic brand’s long-established core equities.
Primary packaging
Coors Light scores big with interactive Super Bowl carton
MillerCoors combines compelling NFL-themed carton graphics with an interactive on-pack sweepstakes to score more beer sales during the 2011 Super Bowl season.
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'Third moment of truth' among Landor's 2011 packaging trends
Brand consultancy also foresees a continued sustainability push and marketers aligning their brand’s promise with a relevant social cause that matters to their consumers.
Materials & containers
High Life heightens shelf presence
MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.