Landor Associates

http://www.landor.com
Phone:415/365-1700
More from Landor Associates
Diageo’s prototype smart bottle was developed to transform and influence the way consumers enjoyed their whisky.
Smart packaging that adds real value
When properly executed, smart packaging can extend a brand’s interaction with the consumer, adding real value to their lives, but trust must be established first.
Sep 2nd, 2017
Deodorant
Unilever’s aluminum container snags DuPont Diamond Award for 2014
While six of this year’s Gold Awards involved plastic packaging, the winner of the Diamond Award is an impact-extruded aluminum can for a Unilever aerosol product.
Jun 2nd, 2014
Front of box
Router pack redesign connects with consumer needs
New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Feb 27th, 2013
The Bardot brand transforms ice cream from something usual to something sensual.
Evolving your packaging makes ROI sense
While the ROI of a package’s design can be difficult to measure, the cost of not refreshing your packaging can be more expensive than actively managing it over time.
Aug 15th, 2012
Pw 39976 Mgd3
Black label suits Miller Genuine Draft’s global trade dress
New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
Mar 1st, 2012
Kraft_MacCheese
Kraft says 'smile' with updated Macaroni & Cheese
The first package update in more than a decade brings a refreshed visual identity while also supporting the iconic brand’s long-established core equities.
Apr 10th, 2011
Pw 2226 Coors Light 160
Coors Light scores big with interactive Super Bowl carton
MillerCoors combines compelling NFL-themed carton graphics with an interactive on-pack sweepstakes to score more beer sales during the 2011 Super Bowl season.
Apr 9th, 2011
Tide_bottle
'Third moment of truth' among Landor's 2011 packaging trends
Brand consultancy also foresees a continued sustainability push and marketers aligning their brand’s promise with a relevant social cause that matters to their consumers.
Mar 6th, 2011
Pw 3425 Miller Coors
High Life heightens shelf presence
MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.
Aug 7th, 2010