The technologies that make up smart packaging have the potential to deliver significant value to businesses and consumers alike.
For example a 2015 report estimated the global smart packaging market will hit $39.7 billion by 2020, indicating that smart packaging appears to be on the brink of a breakthrough. However, the uptake and use of smart packaging to date hasn’t been universal. Some sectors are grappling with issues around feasibility, cost and consumer demand, but pharmaceuticals represent one sector that looks likely to harness the value and capabilities of smart packaging.
