From Markem-Imaje, the new Super Piezo Inkjet (SPI) printer—first launched at interpack in spring 2023 and making its U.S. debut at PACK EXPO Las Vegas—combines piezo electric printing technology and small-character inkjet technology to enable users to print high-resolution, serialized 2D barcodes with variable data on a range of substrates and shapes, including curved surfaces. With these capabilities, the printer is GS1 Digital Link compatible, meaning it’s equipped to meet the proposed GS1 Digital Link standard, whereby brands are encouraged to phase out existing UPC barcode technology in favor of a dynamic 2D barcode.
As Josh Heugel, senior account manager for Markem-Imaje, explains, by using the 2D barcode, brands will be able to embed information for their consumers—such as promotions and incentives—into the digital link, which can be scanned via a smartphone. It could also advise consumers at point of sale on recalls, allergens, expiration dates, and more. The GS1 Digital Link will also allow the product to be tracked throughout the logistics supply chain route for serialization, verification, and traceability needs.
