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Morton Salt Ice Melt Pack Features Reworked Handle and Messaging, Breitsamer Honey Jar Uses Flip Top Lid, Yamazaki Spray Bottle Is Magnetic

See a few examples of packaging designed to make life easy by Morton Salt, Breitsamer Honey, and Yamazaki from ThePackHub’s February Packaging Innovation Briefing Report.

Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.
Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.
ThePackHub

Packaging that is easy to use will always have a place in the packaging innovation schedule. It is important that this packaging still delivers the necessary functional requirements. Easier to use packaging will always create a point of difference in the market and often meets the needs of a growing senior consumer segment.

Learn more about ThePackHub's Innovation Zone here.

Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.ThePackHubMorton Salt Packaging Improvement for Pet-Friendly Ice Melt

To boost its pet-friendly salt product, Morton Salt enlisted California-based Studio One Eleven to help the company update its Safe-T-Pet packaging to boost the product’s shelf visibility and benefits messaging. Veterinarians say rock salt and other salt-based ice melts can be harmful to pets when they walk on it and when they lick their paws and coats clean. The new, custom-designed Safe-T-Pet package reportedly delivers on multiple fronts. Made of durable HDPE, the design draws attention. It adds consumer appeal on retail shelves through angled geometries that provide a contemporary look, updating the previous curved bottle and improving pack-out efficiencies for shipping. The translucent bottle material hints at the pale blue product inside. The handle, also reworked, is wider and deeper to accommodate a gloved hand. Raised handle threads give even gloved fingers something to grip confidently.

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