This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting. Part 3 features topicals, personal care, and skin care.
Dr. Scholl’s Callous Removers
Pros
Lightweight, uniquely shaped paperboard carton stands out on shelf without excess headspace; gloss highlights cushion image on front against matte background
Instructions for use are very clear (albeit in small font) in three steps on back panel with images
The cushions themselves feature Step 1 and Step 2 on the backing and top layer for ease of use
Notes
While directions are numbered and clear, one may wonder why the disc wasn’t labeled as step #1
Additionally, no disposal cues
Bayer AleveX Pain Relieving Lotion
Pros
Bottle is a unique shape—wide and shallow—for easy grip and squeezing
Callout on front notes new ingredients for a segment that may be loyal to a given brand
X imagery is consistent and alludes to fast action; directions are clear and make use of the entire back of the bottle
Notes
End of life: Not specified
Quip toothpaste
Pros
Both the tube and carton feature clear explanation of tube recycling instructions; bottom of carton notes 100% paper content and please recycle
Minimal graphics on matte outer carton allow for tube image and uses per tube/3 month supply copy with “pea-sized dollop” portion illustration
Symbols explain ingredient benefits; stand-up carton is oval shaped which stands out in a typically rectangular carton aisle
Notes
Although both parts of the packaging are recyclable, consumers may miss the bottom panel message. Link near recycling instructions was not working as of press time
J&J Band-Aid Ourtone Bandages
Pros
Launched in 2021 after a foray in 2005, bandages add offerings to mutiracial tone bandages on the market
Multiple sizes are clearly communicated with graphic on back panel
How2Recycle symbol makes it easy to see which component (the box) is recyclable; copy in bandage-toned hue keeps consistency around the package
EVERY MAN JACK Hand Sanitizer
Pros
Black woodgrain pattern and forest green foil effects offer an elevated aesthetic
Slim, sturdy, matte pocket-ready sanitizer is easy to grip and spray
Drug facts on back panel are balanced with stand-out green symbols for recycling stream, cruelty-free product
Pacific Shaving Co. Nick Stick
Pros
Pithy quote scores points while right-sized blister fits rollerball against silver backing
Back of card shows usage directions and easy-to-read warnings, while hang tab provides display options for retailers
Notes
Presumably the “Please recycle” is referring to the paper and not the rollerball (blister contents unclear)
Perrigo ScarAway Scar Gel
Pros
Carton’s side and back panel do a great job of using bullets, images, and bold lead-ins for easy comprehension
Clear window allows consumer to see the tube
Easy-flow applicator allows roll-on application of transparent silicone scar gel
Notes
End of life: Carton is recyclable but consumer may miss symbol on bottom panel
Connect with us but no handle; Carton is large, presumably to offer all the product info
PACK EXPO Las Vegas and Healthcare Packaging EXPO (Sept. 27-29, Las Vegas Convention Center) will reunite the packaging and processing community, offering new products, technologies, and solutions, while implementing up-to-date protocols for a safe and successful in-person event. Attendee registration is now open.
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