Counting Down the Top 10 articles of 2019 - #5: Coke Explores Printed Electronics

Based on our online clicks and unique page views, we're counting down the Top 10 articles of 2019. Join us as we look back at the best of 2019. Checking in at #5, Pat Reynolds reports on a regional Coca Cola printed electronics rollout.

Dec 27th, 2019

In January 2019, Pat Reynolds reported on a recent campaign by Coca-Cola Central and Eastern Europe, though limited in scope, bears watching because it involves an intriguing use of printed electronics.

The technology behind the campaign comes from Berlin-based Inuru, a specialist in Organic Light Emitting Diodes (OLED).On labels from Inuru applied by Inuru to a limited edition of 700 glass bottles, the iconic Coca-Cola logo lit up when touched. The 330-mL bottles were sent to Coca-Cola employees and “influencers” as part of Coke’s #BeSanta campaign.

“When I saw samples of this technology...

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Inuru

Packaging Post-Pandemic

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Along with a new focus on function, Ethan’s has changed the color of each bottle to reflect the shots’ unique flavors and primary ingredients.

Function-Focused Rebrand for Wellness Shots

Organic energy shot company Ethan’s redesigns the labels for its 2-oz shots to clearly convey the occasion of use for each as well as emphasize the flavor and ingredient profiles.

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Little Red Box Gets First Redesign in Decades

A brand refresh for Sun-Maid’s raisin and other whole-fruit products includes changes that aim to appeal to millennial shoppers looking for healthy snacks for their families.

Like almost all of Spacestation’s beverage output as a copacker, the company’s own Flybeverage brands—Nectr and Uncle Arnie’s—use a shrink sleeve labeling system that is flexible enough for a variety of different combinations of bottle dimensions/heights, substrates, container transparency levels, and closure styles.

Shrink Sleeve Fits Fine for Cannabis Seltzer & Soda Line

With varied SKUs for CM/CP business, plus a quickly growing in-house brand of its own, this cannabis-infused beverage producer found that shrink sleeve labeling is the right solution for just about any and all form factors, whether glass, PET, or cans.

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Economic Outlook: 2020 and Beyond

Discussing the current economic outlook amidst a “double black swan event,” Alex Chausovsky of ITR Economics presented “Guidance in an Uncertain Economy” last week as part of PMMI’s Executive Leadership Conference.

BIC North America will be producing 2,000 medical-grade face shields per day at its factory in Milford, Conn.

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Direct digital printing on aluminum cans is what made this slogan-and-rainbow campaign possible.

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This robot picks freshly printed cans six at a time from the vacuum conveyor discharge and places them on the infeed conveyor of the curing oven.

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It’s All About the Cost, Not the Price

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The highly compact XTS has a circumferential track length of 22 m and uses a total of 40 independent movers. The L’Oréal Group produces high-quality skin care products, mascaras, and foundation makeup for its Division Luxe.

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Abe Eshkenazi, CEO of the Association for Supply Chain Management

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Each & Every has rolled out a 2.5-oz deodorant tube made from bioplastic and a special black colorant that the company says can be detected by infrared scanners for recycling.

Sugarcane and Corn: ‘Ingredients Matter’ in New Deodorant Packaging

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Five experts from the packaging and supply chain world offered a multi-sectoral analysis of COVID-19’s impacts on the Latin American industry, in an EXPO PACK webinar attended by 280 professionals from the entire region.

Packaging Innovation Post-Pandemic

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PepsiCo Opens Two New E-Commerce Outlets

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Quest for a Plastic Packaging Circular Economy

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Op X Horizontal

Food Processing and Packaging Industry Turns to Remote Access and Virtual Factory Acceptance Tests

OpX Leadership network takes a key role in preparing CPGs and OEMs for life after Covid-19 with tools on Remote Access and Virtual FATs.

More in Home

Sustainable Package Reformatting on the Rise

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Smooth handling of bottles and partitions is a hallmark of the Wrap-Around case packer.

End-of-line Automation for Aussie Winery

Part of the LVMH group, Domaine Chandon Australia is a down under specialist in sparkling wine.

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COVID-19 Survey: Early Results Reflect CPGs’ Current Resolve, Future Uncertainty

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EXPO PACK México 2020's digital experience encourages connections between users and suppliers.

EXPO PACK México Goes Virtual With Digital Experience

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NCC's Kevin Mauger refuses to let the pandemic dampen his company's mission or spirit.

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NCC's Kevin Mauger offers UnPACKED with PMMI podcast a reassuring voice in a sea of uncertainty.

Midol Before After[1]

Redesign Reverses Course to Reflect Modern Women

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By early April, online grocery ordering was continuing to surge, with 51% of shoppers placing an order in the four weeks ending April 7.

COVID-19 Spurs Wave of Changes in Consumer Shopping Behavior

Consumer survey documents quickly shifting food shopping behaviors in response to COVID-19 and explores whether these habits will continue post-pandemic.

Chobani’s package redesign, with lean branding and color-coordinated lidstocks that correspond with the milk fat, single-handedly changed the yogurt category.

Pain Brings Gain: Packaging Redesign is Worth the Risk

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With the pandemic, the amount of single use plastic and packaging is growing, and if not disposed of properly by the consumer, will head for the landfill.

March/April Sustainability Update: COVID-19 Changes the Plastics Conversation, but CPGs Still Innovating

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Combination Scale System Slashes Labor, Doubles Throughput

Beyond the expected speed- and labor-reducing benefits of a new combination scale and depositor system, benefits that came along for the ride included accuracy that significantly reduced giveaway.

Bi Meal Kit Option 1

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