Counting Down the Top 10 articles of 2019 - #5: Coke Explores Printed Electronics

Based on our online clicks and unique page views, we're counting down the Top 10 articles of 2019. Join us as we look back at the best of 2019. Checking in at #5, Pat Reynolds reports on a regional Coca Cola printed electronics rollout.

Coke #5

In January 2019, Pat Reynolds reported on a recent campaign by Coca-Cola Central and Eastern Europe, though limited in scope, bears watching because it involves an intriguing use of printed electronics.

The technology behind the campaign comes from Berlin-based Inuru, a specialist in Organic Light Emitting Diodes (OLED).On labels from Inuru applied by Inuru to a limited edition of 700 glass bottles, the iconic Coca-Cola logo lit up when touched. The 330-mL bottles were sent to Coca-Cola employees and “influencers” as part of Coke’s #BeSanta campaign.

“When I saw samples of this technology...

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