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Unique 3D-embossed packets dazzle for Indian mouthwash sachets

Stunning package design for Wizard Fragrances employs the effects of tactility, glitter, embossing, while also providing anti-counterfeiting properties.

Shudh Plus Pan Masala
Shudh Plus Pan Masala

In India, mouth freshener products are a bit different than in the U.S. The Shudh Plus Pan Masala brand, for example, is sold in and consumed from packets, or sachets, and contains ingredients such as areca nut, catechu, and natural fragrances. As in the U.S., however, the mouth freshener category includes numerous product brands. That means packaging can help deliver point-of-sale impact and differentiation.

For its Shudh Plus Ultra Mouth Freshener brand, which includes no tobacco or nicotine, Uttar Pradesh, India-based Wizard Fragrances entrusted package artwork to Uflex. The flexible packaging supplier’s film manufacturing arm, FlexFilms, executed package decoration for Shudh Plus Ultra-Sparkling Tactile Sachet with 3D Embossing for Mouth Freshener product. The result: an FPA Gold Achievement Award for Technical Innovation and a Silver for Printing and Shelf Impact.

The brand stands out by creating a stunning package design. Uflex/FlexFilms brainstormed design elements and came up with a print reproduction that employs the effects of tactility, glitter, embossing, and a combination of gold and silver anti-counterfeiting 3D-embossed effect bearing the end user’s logo. All of these elements were achieved with a combination of gravure, flexo, and electron beam coating using a surface-printed registered application on paper with the combination of gold and silver hot foil stamping.

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