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Scotch whisky presentation box gets regal treatment

Scotch whisky aims for shelf impact and premium look with presentation box.

Pw 193150 Pollard7

Chivas Regal Scotch Whisky has introduced the limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18, in a custom presentation box from Pollard Boxes.

The box has been designed to combine high-impact shelf presence with an enhanced opening experience for the consumer, while ensuring the bottle remains fully protected throughout the supply chain. It is manufactured in metalized polyester film laminated to paper (MetPol), and uses a variety of decoration techniques, including eight UV colors, gloss spot UV, matte spot color, and embossing, to create its distinctive appearance.

The choice of material provides the rigidity and robustness necessary to protect the bottle while in transit and on-shelf, and ensures minimal scuffing and wear to the edges. In addition, polystryrene blocks and vacuum-formed fitments have been incorporated to create a frame to house the bottle. According to Pollard, this increases the overall rigidity of the pack, and ensures the bottle can be held in place and presented to the consumer upon opening.

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