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Cologne bottle echoes art deco architecture

Van Cleef & Arpels’ new In New York cologne pays homage to art deco architecture, pulling influence from the New York streets and skyline.

Pw 189686 Brandimage Vca In New York

French jeweler Van Cleef & Arpels has introduced new cologne for men called In New York, with packaging for the fragrance designed by global brand consultancy Brandimage.

As a tribute to the art deco architectural tradition of New York, where Van Cleef & Arpels has had its own boutique since 1942 in the heart of Manhattan, Brandimage imagined an encounter between the famous jeweler and the city that never sleeps, through the design of the packaging for In New York.

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