P&G’s trapezoidal carton wins PPC honors

Procter & Gamble’s Crest 3D White Luxe Whitestrips® carton featuring a trapezoidal structural design with multi-color printing and holographic foil stamping helped Diamond Packaging earn a Gold Award in the “Pharmaceutical/Healthcare” category in the 71st annual North American Paperboard Packaging Competition.

The competition, sponsored by the Paperboard Packaging Council (PPC) and judged by a jury of packaging professionals, industry experts, and professors, is a celebration of the industry and its creative potential. It is also an affirmation of paperboard as the clear and intelligent choice for packaging in today’s eco-conscious world.

The carton was converted utilizing Clearwater Candesce® SBS paperboard and offset-printed with three process colors, three custom colors, and opaque white ink, inline with UV gloss coating.

The custom-designed multi-layered, diamond-shaped holographic foil pattern on the front and top panels complements the trapezoidal graphic patterns and the carton’s shape to convey the sparkling essence of diamonds, reinforcing the benefits of the ultimate in consumer-grade teeth whitening products.

P&G touts the product as providing users with professional-level results without costly whitening treatments. Says the company’s web site: “Our best teeth whitening system yet gives you lasting results—not to mention groundbreaking Advanced Seal technology for no-slip whitening. New Crest 3D White Whitestrips Professional Effects is formulated with the same enamel-safe ingredient dentists use. Apply once a day for 30 minutes. You’ll start seeing a whiter smile after three days, with full results in 20.”

On Oct. 30, 2014, the Paperboard Packaging Council held its 71st annual North American Paperboard Packaging Competition awards banquet, honoring 145 folding carton entries from 32 companies. The banquet was held during PPC’s 2014 Fall Meeting and Leadership Conference in Atlanta. More information on the competition and a complete list of honorees and photos is available here.

Diamond Packaging, which won multiple awards at the competition, is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, nutraceutical, and food and confectionery industries.