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Senior-friendly lunch meat pack

A new kind of luncheon meat package that started reaching store shelves early this year comes from Atria Plc, one of the leading food companies in the Nordic countries, Russia, and the Baltic Region.

Clever positioning of top and bottom tabs make this pack easy to open.
Clever positioning of top and bottom tabs make this pack easy to open.

Offering an unusually round shape and eye-catching graphics that emphasize the brand, this package is probably more notable for its functional properties. Click here for a TV ad in Finnish.  The large grip tabs on the top and bottom parts of the package are placed next to rather than on top of each other as is customarily the case. This makes it easy for everyone to open the package, especially seniors whose hand strength and dexterity are diminished. The package also closes securely and keeps the lunch meat fresh and tasty.

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