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Nostalgia plays part in new Bosco syrup packaging

Updated packaging for two new flavors of Bosco syrups uses images to appeal to the brand’s original fans—baby boomers—while conveying the product’s health benefits.

Pw 65803 Sea Salt Caramel Bottle

Created in 1928 by a physician who wanted a healthy and delicious “milk enhancer,” syrup company Bosco Products has launched its newest flavors, Sea Salt Caramel and Fudge Brownie, in new packaging. Made with natural cocoa and B vitamins, including B2, B3, and B6, Bosco’s new flavors are available in 15-oz plastic bottles with an MSRP of $1.99 to $2.49.

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