New angle for high-end product blister and carton combo packaging

Containers for cell phone protective cases get inventive makeover to send loud and clear marketing message of distinction.

The cell phone case leans outward in an alluring come-hither pose in the packaging.
The cell phone case leans outward in an alluring come-hither pose in the packaging.

Fellowes, Inc., Itasca, IL, designs and manufactures ShockSuit cell phone protective casings under a licensing agreement with Body Glove International, Redondo Beach, CA. To market these mobile phone carrying cases, Fellowes wanted to develop unique packaging that could quickly catch the consumer’s eye and convey a message of durability, dependability, and distinction.

David Williams, Advanced Packaging Design Engineer for Fellowes, notes, “We had been using the same type of packaging that many of our competitors were using—flat, similar shaped and sized clamshells, sealed within paperboard cards. It was nothing new, unique, or creative. Over the years, we‘ve created and successfully used many different types of packaging. However, we have not strayed very far from our comfort zone or from what the competition was doing. We felt we were stagnating in the way we present some of our cellular products. We wanted to shake things up a bit. We wanted to more clearly, quickly, uniquely, and creatively attract the consumer’s eye to our product features. With the high confidence we have in the quality of our products, we also believed that high-quality, inventive packaging could contribute to sales increases.”

Separating from the pack
To stand out in the marketplace, Fellowes wanted to implement highly customized and stylized packaging to accommodate its high-end cellular accessories packaging. After investigating various options, Fellowes chose to work with Display Pack, Inc. to develop the new packs.

Fellowes was interested in Display Pack’s diverse capabilities to combine plastic and paperboard packaging components. Upon visiting Display Pack in August 2012, Fellowes also was pleased to learn more about the company’s advanced packaging design capabilities.

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