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Ovenable film brings opportunities to seafood marketer

Consumers like fish, and they’ve read about the health benefits associated with having more fish in their diet. Now Orca Bay Seafoods is making fish at home easy.

Nice carton graphics are the finishing touch on these frozen portions of raw fish in ovenable film.
Nice carton graphics are the finishing touch on these frozen portions of raw fish in ovenable film.

Orca Bay Seafoods of Renton, WA, is re-launching its SteamWell line of frozen seafood entrees. This value-added concept lets consumers purchase high-quality seafood items at a retail outlet, store the items in their home freezer, and cook from raw in the conventional or microwave oven inside the original vacuum packaging.


Simplifying the cooking and cleanup process is what the SteamWell package is all about. Eliminating well-documented consumer uncertainty about cooking fish is also a driver. The ability for consumers to cook seafood from raw inside ovenable packaging represents a whole new opportunity for food manufacturers to penetrate the significant population segment that is focused on convenience.


Cryovac Oven Ease from Sealed Air is the material used by Orca Bay for the 6-oz net-weight vacuum packages now in production. Each individual pack holds a 4-oz fillet and 2 oz of sauce. Two of these six-oz vacuum packages are enclosed in a folding carton that retails for $8 to $10. Varieties include Wild Sockeye Salmon with Tuscan Herb Sauce, Tilapia Fillets with Chilli Lime Sauce, and Swai Fillets with Sweet Chilli Agave.


“Using OvenEase for seafood enables seafood processors to remove the guesswork from home cooking by providing them the opportunity to develop products that can be seasoned or marinated prior to packaging, with simple preparation instructions included on the exterior package,” says Don Smith, director of marketing for poultry and seafood at Sealed Air’s Cryovac brand.


Helping to ensure that the package delivers on the convenience factor as advertised is the seal reliability that comes with this material, a critical factor in eliminating messy oven-splatter. “Our technology makes sure the materials bond tight, with seals that retain their integrity throughout cooking,” says Smith. “This is a big concern for consumers.”

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