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Quirky collages make premium spice brand accessible

‘Fresh Alchemy’ is the guiding concept for whimsical package graphics used for new farm-fresh Indian spice brand that reflects founder’s passion and exuberance.

Pw 52048 Green Saffron Jars

Eccentric Victorian characters artfully etched, a bold color palette inspired by the exotic side of nature, and photorealistic images of spices in their raw form all come together in quirky new package graphics for spice brand Green Saffron, designed to convey the farm-fresh nature of the product and the exuberant, colorful personality of company founder Arun Kapil.

“Arun is the ‘eccentric character’ at the heart of the brand—full of vitality, curiosity, expression, and passion,” says Simon Pendry, creative director for Blue Marlin London, which created the brand identity and visual positioning for Green Saffron. “There is also an eccentric side to the products. Green Saffron’s recipes push culinary innovation, experimenting with new flavors and exploring whole new avenues of taste.”

Cork, Ireland-based Green Saffron markets whole spices straight from the farms of India, along with several sauces and a Christmas range consisting of mulled wine and Christmas pudding. Originally sold at farmer’s markets, the spice brand required a professional package design when it readied itself for launch on Ireland’s retail shelves at the end of 2012.

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