Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

GPS device masquerades as candy bar in new promo

Nestle U.K. & Ireland seeds its candy bar brands with six ‘GPS-enabled replica bars’ that, when activated by consumers, result in a visit from the company’s prize team.

Pw 45578 Kk4 Finger Wfy Pack 3 D

In a first-of-its kind promotion, Nestlé U.K. & Ireland has outfitted six candy-bar packages with GPS-enabled devices that, when activated by the consumer, will prompt the Nestlé prize team to track the consumer down within 24 hours to deliver a check worth £10,000 (US$15,880). Nestlé’s We Will Find You promotion began Sept. 10 in the U.K. and Ireland and will run until next June, encompassing its Kit Kat 4 Finger, Kit Kat Chunky Milk, Aero Peppermint, and Yorkie Milk singles candy bar brands.

Consumers will also have the opportunity to win one of 2,000 additional prizes of £10 (US$15.88) each when they enter a winning code printed inside the candy bar wrapper on Facebook, or by connecting with Nestlé via one of its 3,000 campaign posters featuring either Near Field Communication (NFC) or QR code technology.

Graham Walker, trade communications manager for Nestlé U.K., told Australia’s Food Magazine that the company is looking to tap into a new market by using these unexpected measures. He is quoted as saying “We believe this promotion will particularly appeal to men, attracting them into the chocolate singles category and thus driving incremental sales.”

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce