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Bottle & label redesign evolution

Gentleman Jack was first introduced in 1988, and the brand had established a market that was primarily 25- to 34-year-old white males.

New Gentleman Jack bottles began to hit U.S. markets about 18 months ago. As master distiller Jeff Arnett notes, “The new bottle design clearly projects a more contemporary, sophisticated image that we believe appeals to a broader audience, including Hispanic and African-American consumers and a larger female following. The new bottle design also has helped us increase the export rate for the brand.”

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