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Who should spec an automation platform?: August 27, 2008

Editor's note: Several weeks ago in this newsletter I published some thoughts on whether it's best for packaging machinery builders or their end-user customers to decide which controls platform should be controlling a packaging machine. I also asked readers for their thoughts on this subject. In the next few weeks, I'll publish a few of the comments I received. This one comes from Graham Harris, president of Beckhoff Automation.

Pat, your recent insights article should raise a lot of heated discussions and opinions. As a control supplier, we are constantly involved in this argument as we have many potential OEMs tell us that they see a lot of value in our products whether it is performance, price, communications, size or a combination but they can't use us because their end users always spec Company A. Our view is that the standardization approach of many end users is based too much on events from the 80's and 90's when machine control systems needed lots of disparate product to handle the automation tasks, and the maintenance staff had to manage multiple types of devices to keep the machines running. End users are being pushed today to reduce costs, improve productivity, reduce operators, get machines connected to the IT world for various needs for data, be more flexible as products are changing faster in smaller batches than before and are therefore pushing OEMs to be more innovative. They then throttle back the possible innovation that can come from considering other solutions and specify the control products to be used because they perceive that to be less risk due to support issues. The OEM is therefore restricted in their options to innovate.

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