Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Work sustainability into brand value

Managers who have a hand in integrating sustainability and design advise consumer packaged goods companies that are new to this approach to be sure that any sustainability effort is part of a marketing strategy that consumers can clearly associate with brand value.

Sustainable packaging by itself, while an important undertaking, won’t universally sway consumer purchase decisions.
Paul Earl-Torniainen, senior packaging engineer at General Mills, says about 1% of consumers are willing to pay more at retail for a sustainable package. “These consumers are motivated primarily by the types of materials used,” he said at the recent Proof: Market Research and Strategy Development for Package Design conference in Chicago.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!