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Work sustainability into brand value

Managers who have a hand in integrating sustainability and design advise consumer packaged goods companies that are new to this approach to be sure that any sustainability effort is part of a marketing strategy that consumers can clearly associate with brand value.

Sustainable packaging by itself, while an important undertaking, won’t universally sway consumer purchase decisions.
Paul Earl-Torniainen, senior packaging engineer at General Mills, says about 1% of consumers are willing to pay more at retail for a sustainable package. “These consumers are motivated primarily by the types of materials used,” he said at the recent Proof: Market Research and Strategy Development for Package Design conference in Chicago.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report