Packaging for toddlers

Launched nationwide in February, the Cheerios Tot Pack is big on convenience. No longer will moms and dads have to pour out this toddler-approved snack food into plastic bags before an outing to the local zoo or museum. Also, the Tot Pack’s size means it will travel well in a purse, stroller, or diaper bag. In addition, the contents can be conveniently poured. The container, which holds 1.1 oz of product, retails for $1.59.

Pw 8645 Cheerios Tot Pack R

The high-density polyethylene container is decorated with a full-body shrink-sleeve PET label that carries printing in six colors. When asked how such a container would score on the Wal-Mart sustainable packaging scorecard, a General Mills spokesperson had this to say:

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report