The high-density polyethylene container is decorated with a full-body shrink-sleeve PET label that carries printing in six colors. When asked how such a container would score on the Wal-Mart sustainable packaging scorecard, a General Mills spokesperson had this to say:
“The General Mills Packaging Development Group identified packaging solutions to meet the needs identified by parents. The package is refillable and reusable, and the package carries a #2 recycling symbol, indicating that it is easily recyclable. In addition, during the bottle manufacturing process, all material scrap is captured and reused. Finally, we concentrated efforts to develop a convenient, small-sized package.”