The bowl is coinjection-molded with what Campbell says is high-density polyethylene and polypropylene, with a barrier layer of ethylene vinyl alcohol, by Silgan Plastic Containers (Chesterfield, MO). Yet, the bowl is molded with SPI’s “2” HDPE code. It is 3 1/16’’ H while the old one was 2 5/8’’ H. The new diameter, 3 ½’’, is 5/8’’ less than before.
“The new packaging is designed to be more eye appealing and contemporary looking,” explains Campbell spokesman John Faulkner. “It helps communicate better that the product is intended to be eaten on-the-go as compared to the typical bowl package. The taller profile is easier to stack and should allow for easier handling. And it’s more impactful.” It also had an impact on Campbell’s production line at its Marshall, MI, plant, which was retooled during a temporary shutdown to accommodate the new bowl, Faulkner says.
Full rollout of the four-variety line was completed in October. The product volume, 10.75 oz, and suggested pricing, $1.59, remain the same. (RL)
