Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.

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The bowl is coinjection-molded with what Campbell says is high-density polyethylene and polypropylene, with a barrier layer of ethylene vinyl alcohol, by Silgan Plastic Containers (Chesterfield, MO). Yet, the bowl is molded with SPI’s “2” HDPE code. It is 3 1/16’’ H while the old one was 2 5/8’’ H. The new diameter, 3 ½’’, is 5/8’’ less than before.

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