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Shelf Impact! is evolving to serve you better

More packaging professionals are recognizing that decisions made during the earliest stages of package creation can affect the entire value chain.

If the design team bases the color it has selected for a multi-layer plastic container on aesthetic considerations, without understanding something about how the individual layers work together as a team, the color shade or robustness could be other than what was intended. If highly detailed graphic designs on a shrink-sleeve label don’t account for distortion when the label is shrunk, the printed results could be disastrous.

These are just some of the issues we’ve been covering over the past six years in Shelf Impact! For the past three years, we’ve published a quarterly supplement tucked inside of Packaging World. But along the way, we’ve learned a few things from you, our readers:

• The nuances of package design aren’t just for the “creative” types. Increasingly, a packaging manager or a project supervisor wants to know the ins and outs just as much as a brand manager or a design director. In fact, more keyword searches are done each month at packworld.com under “package design” than any other topic.More packaging professionals are recognizing that decisions made during the earliest stages of package creation can affect the entire value chain. If the design team bases the color it has selected for a multi-layer plastic container on aesthetic considerations, without understanding something about how the individual layers work together as a team, the color shade or robustness could be other than what was intended. If highly detailed graphic designs on a shrink-sleeve label don’t account for distortion when the label is shrunk, the printed results could be disastrous. These are just some of the issues we’ve been covering over the past six years in Shelf Impact! For the past three years, we’ve published a quarterly supplement tucked inside of Packaging World. But along the way, we’ve learned a few things from you, our readers:

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability