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Sweet! P&G beauty packs to use sugarcane-derived plastic

Selected packaging for Pantene Pro-V, Cover Girl, and Max Factor brands will use plastic derived from sugarcane that is 100% recyclable.

Pw 3381 Sugar Cane
Procter & Gamble Co

Sugarcane-derived plastic is made from a renewable resource using what P&G says is an innovative process that transforms sugarcane into high-density polyethylene plastic. It remains 100% recyclable in existing municipal recycling facilities. The technology sounds similar to that used for the The Coca-Cola Co.’s PlantBottle™, http://www.packworld.com/webonly-28650 which uses sugarcane-derived monoethylene glycol to produce PET bottles that are 30% plant-based.

"P&G's commitment to use renewable, bio-derived plastic in its global beauty and grooming product packaging is an important step forward in its efforts to improve the environmental profile of its products," says Dr. Jason Clay, senior vice president of Market Transformation of World Wildlife Fund, U.S. "We applaud this announcement as part of their leadership in finding innovative solutions to the sustainability challenges facing the world today."

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