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Package reflects the toughness of new WD-40 products

WD-40 Co. faced a marketing challenge with its new Blue Works™ line of specialty maintenance products. It needed a package that was just as tough as the brand.

Pw 3396 Blue Works Group Shot2 R

Designed to meet the specific technical requirements of industrial professionals and maintenance workers, the Blue Works line represents the first alternative brand to carry the WD-40 signature. With eight product options in the line, WD-40 required packaging that allows users to easily identify the product they need, and that also enables product-usage instructions and data to remain intact on the package throughout the product’s lifetime.

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