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Panasonic hits high note with earphones

Its new package appears to borrow influence from Apple, and it also visually captures the passion of music, to invite pick-up by music lovers.

Pw 3462 Panasonic Packaging

Panasonic is one marketer of audio-visual products that understands the passion building up in consumers as they walk down the aisles in this department of the store. When Panasonic in Europe debuted its RP-HJE 130 Stereo Earphones, shown on designscene.com, it understood that the product selection in this category is plentiful, and the products often are interchangeable.

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2024 PACK EXPO Innovations Reports
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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