Heinz lets consumers choose to dip or squeeze

New condiment package first innovation in food service packaging in 42 years for this major brand owner.

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Heralded as a “true packaging breakthrough“, Heinz announced yesterday (February 4, 2010) a dual-function package that offers ketchup lovers “two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods.”

Dubbed the Heinz Dip & Squeeze ™ the new package holds three times as much Heinz Ketchup as the traditional packet, providing consumers both covenience, (how many of those packets did you have to tear open to get enough for your fries?) and less mess.

Portable, clean and versatile, offering consumers the choice to dip or squeeze, Heinz and their package design team have brought a fresh idea to condiment packaging—expect the roll out through 2010.
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