Dates set for SI's 2009 Package Design Workshops

Shelf Impact!’s one-day Package Design Workshops will return in 2009 with a popular fast-paced, roll-up-your-sleeves interactive format in an intimate setting.

The 2009 workshop dates are: March 18, San Francisco; April 23, Atlanta; May 20, Tarrytown, NY; June 17, Chicago; and Oct. 21, Cincinnati.

The 2008 Package Design Workshops series drew branding, marketing, and design professionals from companies including Kraft Foods, Unilever, Microsoft, Energizer Personal Care, Human Genome Sciences, Sally Beauty Supply, and J.M. Smucker Co., as well as professionals from design firms and materials suppliers, and also university-level educators.

Shelf Impact! Editor-in-Chief Jim George and Publisher Jim Chrzan will lead the workshop discussion. They will present the latest information on trends and best practices in package decoration, materials, consumer and store insights, managing the creative process effectively, and sustainability. They also will invite audience participation to make the workshop an interactive learning experience. The midday lunch will feature a guest speaker.

Because these workshops include breakout group discussions, seating is limited. Workshop price is $425.

For more information and to register, visit www.shelfimpact.com/pdw.

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