The 2009 workshop dates are: March 18, San Francisco; April 23,
Atlanta; May 20, Tarrytown, NY; June 17, Chicago; and Oct. 21,
Cincinnati.
The 2008 Package Design Workshops series drew branding, marketing, and
design professionals from companies including Kraft Foods, Unilever,
Microsoft, Energizer Personal Care, Human Genome Sciences, Sally Beauty
Supply, and J.M. Smucker Co., as well as professionals from design
firms and materials suppliers, and also university-level educators.
Shelf Impact! Editor-in-Chief Jim George and Publisher Jim Chrzan will
lead the workshop discussion. They will present the latest information
on trends and best practices in package decoration, materials, consumer
and store insights, managing the creative process effectively, and
sustainability. They also will invite audience participation to make
the workshop an interactive learning experience. The midday lunch will
feature a guest speaker.
Because these workshops include breakout group discussions, seating is
limited. Workshop price is $425.
For more information and to register, visit www.shelfimpact.com/pdw.
