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Coors' label shows beer temperature

A thermochromic label to debut In May indicates when Coors beer is at the optimal drinking temperature.

Pw 8665 Web Coors

Coors Brewing Co. of Golden, CO is taking the guesswork out of wondering what temperature its beer is. The label on the company's Cold Activated Bottle for 12-oz glass bottles of Coors Light indicates when it's ready for drinking. Thermochromic inks used on the label’s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.

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