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Anheuser-Busch's Packaging Steps To The Plate

St. Louis-based Anheuser-Busch continues to use package graphics focusing on sports such as baseball, football, and auto racing to market its brews.

Pw 9410 Bl24pk Cubs

AB's Budweiser and Bud Light brands, for example, sponsor Major League Baseball and 26 of the 30 MLB teams. To celebrate the 2006 baseball season, cartons of Bud brands feature team-specific graphics that let Bud drinkers support their favorite team.

AB reports that 11 of its breweries are involved in the 52 different packaging combinations on three million 18-, 20-, and 24-pack cartons containing either bottles and cans of Budweiser and Bud Light. Cartons are supplied by Temple-Inland (www.templeinland.com), Smurfit-Stone (www.smurfit.com), and Accurate Box (www.accuratebox.com). AB spokesperson Brian Eaton says cartons use a 40# preprinted liner and are printed flexo or litho in seven colors.

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