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Heartland Spirits 'Cans' Tequila-Based Drink

On July 1, Heartland Spirits Group launched what it believes is the first spirits-based beverage in an aluminum can.

Pw 9463 Mexx Mixx

The distilled product (rather than malt-based) is called Bad Juanita's Mexx Mixx, a ready-to-drink tequila beverage that combines tequila with sweetened, carbonated grapefruit and lime flavors.

It is “the only packaged mix drink beverage of its kind in the United States,” according to Springboro, OH-based Heartland. Rexam (www.rexam.com), supplies its SLEEK™ 12-oz can. A liner inside the can helps provide a 19-month shelf life and strengthens the can. Rexam also provides the 202-sized pull-tab ends.

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