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High-style ice cream cone packaging

This spring, Lucerne, Switzerland-based Emmi Schweiz AG launched a premium line of praline-topped ice creams in crispy almond wafer cones. Creative packaging, developed in conjunction with Huhtamaki (www.huhtamaki.com), was integral to the product introduction.

Pw 9800 P07p13a

The new packaging consists of customized, slim-line, 188-mm-long aluminum / paper sleeves and rigid, transparent polystyrene lids. Color-coded to indicate ice cream flavor, the shiny, metallic-looking sleeves are printed gravure with bold, consumer-attractive graphics. Consumers also like the transparent, easy-open lids that allow a mouth-watering view of the product, and serve to protect the curved domes of the ice cream tops.

—Judy Rice

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