The aroma therapy cleaning trend has seen “tremendous” growth over the past 5 years, the company says. “What Aroma Clean brings to this category is an environmentally safe, biodegradable cleaning choice,” says Bruce FaBrizio, president and CEO of Sunshine Makers, the makers of Simple Green. To help demonstrate this environmental aspect, package graphics are both clean and simple. Each clear label is decorated in color-coded boxes that identify which of the five cleaning products it represents, as well as its scent. The color of the label corresponds with the color of the product. These products will soon be available in both trigger sprays and convenient wipes at leading grocery, club, and specialty retailers nationwide.
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