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Biota questions answered (sidebar)

Where does the name come from?The name Biota comes from “Blame It On The Altitude,” a slogan popular in the high Rocky Mountain region where Biota makes its home.

Biota also means flora and fauna, which further underscores the bottles’ planet-friendly nature.

What’s the product shelf life?

Chief executive officer David Zutler notes that the bottles are coded with a “created on” date akin to Budweiser’s “born on” date for its beer. “Consumers may misconstrue that the product inside isn’t as good after a certain or coded period of time,” he says. “The ‘created date’ does not reflect the quality, but is more of a management tool.”

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