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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.

Pw 14711 Labatt

The series of limited-edition Labatt Blue bottles feature the six original National Hockey League teams decorated using RevTech’s (Edison, NJ) Envirogluv technology. The organic polymer inks remove cleanly--just as a glued paper label would--during standard processing. The 341-mL (12-oz) amber refillable bottles can be returned to any North America brewery.

"The NHL playoffs have always been a great time for friends to get together over a beer and watch the action," says Nigel Miller, Labatt’s director of public affairs. "By giving fans the opportunity to grab a Labatt Blue beer with their favorite team logos, the Original Six bottles celebrate the time-honored tradition that the playoffs represent."

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