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Outsourcing adds new dimension to software pack

X3D Technologies, New York City, created an exciting new software program last year that transforms computer images from two- to three-dimensional.

Pw 14893 X3 Dgrp

However, that software’s first package, developed in-house, created little retail excitement. So, the company turned to Diamond Packaging (Rochester, NY) to perform not just a redesign, but also a complete turnkey package change.

Introduced last October, the new package has been a great success after the previous design languished for about seven months. “Our original packaging simply wasn’t effective in the market,” says Elliot Klein, chief executive officer of X3D. “We went to Diamond, and they took it from there. They added a whole new level of packaging professionalism, based on their experiences.”

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