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Winn-Dixie leverages its own brand name (sidebar)

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Pw 16176 Pd Cdesigner

Tim Brandon, the package design vendor’s Mac artist, develops new Winn-Dixie Kids characters to appear on packages. They replace an assortment of characters and animals that have been used over a number of years. John Opasinski, Winn-Dixie’s director of corporate brand marketing, says the new characters will appear on ice cream novelties and other categories aimed at the preteen market. “We’re considering other uses, such as story boards or adventures on some packages, or in point-of-sale display,” he explains.

See the story that goes with this sidebar: Winn-Dixie leverages its own brand name

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