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Pulp-packed wine bottles please customers

When Viansa Winery of Sonoma, CA, switched recently from expanded polystyrene to molded pulp packaging for the wines it ships via parcel service, the move was driven largely by environmental concerns.

Pw 16899 Wine

According to president Jon Sebastiani, customers had been making it clear for some time that the plastic foam material was not to their liking. Since the switch about eight months ago, he adds, “A surprising number of e-mails have come in from customers who appreciate our switch.”

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