Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
Using bright colors and gold metallic inks, Avery gravure-prints the graphics onto a proprietary release liner and adhesive that creates a permanent and durable bond to the bottle. Through heat and pressure, an Avery TD1000 heat-transfer system transfers the image from the release liner to the glass bottle.
